What’s your Core Purpose?
There are a lot of companies out there who are well informed of “what” products or services they offer, and “how” they offer them to their clients. However, it would be interesting to find out how many know “why” they are doing what they are doing. I felt like sharing my thoughts on this topic. Quite relevant as our company is in this exciting early growth phase of the business cycle.
I recently saw an inspiring Ted Talk by a known author Simon Sinek titled How great leaders inspire action. Simon debated how “why” is so important to understand in business. He shared interesting examples of leaders who have approached their businesses with the main purpose and how they have been more successful than their competition.
I believe this is one the most important questions to ask in any company. As it can provide focus right from the start and clients will connect more with the products and services as they understand the company better. Given that we are in the migration services industry, we are clear of our purpose and have completely embedded it in our actions. We provide accurate immigration advice to individuals & families wanting to migrate to Australia and expert recruitment solutions to Australian companies looking to sponsor overseas employees. We offer a highly personalised service and are committed to working with our clients to meet their migration goal.
At Hotspot, we are clear on our core purpose:
“We believe in helping people realise their dream of migrating to Australia and helping Australian companies find their star performers from anywhere in the world.”
Would love to hear your views below.