Marketing Manager (India)

Key Responsibilities Areas:

A. Strategy Development
B. Market Forecast
C. Content Creation and Campaign Management to generate demand-
D. Performance Marketing to Generate Lead

Detailed Duties

A. Strategy Development

• Create awareness and interest in our services.
• Educate the market about a problem and position our solution as the best option.
• Identify and target key market segments and buyer personas.
• Collaborate with sales and marketing teams to align demand generation activities with business goals.
• Create and manage integrated marketing campaigns to generate high-quality leads.

B. Market Forecast:

• The candidate will forecast ad spend efficiency, seasonal trends, and the performance of social media, SEO, and email campaigns.
• They will analyze competitor activities and market opportunities while ensuring accurate budget allocation, resource planning, and the adoption of new marketing technologies.
• Key metrics to predict include sales growth, lead quality, market penetration, and customer retention.

C. Content Creation and Campaign Management 

• Responsible for Development and implementation of multi-channel demand generation campaigns that align with business goals, engages the target audience and drives demand.
• Responsible for development and implementation of high-quality, engaging content for various platforms such as Content Marketing (Lead magnets- Blogs, Whitepapers, Newsletter, Cheat Sheets etc.), Webinars and events, social media engagement, SEO and Organic Search, Landing Pages, Email Marketing for Lead Nurturing etc.
• Craft clear, concise, and persuasive content tailored to different audiences and platforms.
• Optimize content for search engines to improve visibility and drive organic traffic.
• Performance Analysis:
  • Analyze content performance metrics and adjust strategies to improve engagement and conversion rates.
  • Monitor and analyze campaign performance using analytics tools.
    Provide regular reports on key metrics such as lead volume, conversion rates, and ROI.
  • Use data-driven insights to refine and optimize demand generation strategies.
  • Performance Marketing to Generate Lead:

D. Performance Marketing to Generate Lead

• Develop and manage lead generation programs to acquire new leads and nurture existing ones.
• Utilize marketing automation tools to nurture leads through the sales funnel.
  Capture contact information for follow-up and nurturing, segregate them in MQL and SQL and type of lead.
• Conduct keyword research, create ad copy, and design landing pages to optimize campaign performance.
• Manage paid traffic campaigns on platforms such as Google Ads, Facebook Ads Manager, Instagram Ads, and others.
• Implement A/B testing and other optimization techniques to enhance ad performance and conversion rates.
• Adjust bidding strategies and budget allocations to maximize ROI.
  Track and analyze lead generation performance metrics, adjusting strategies as needed to improve results.
• Work closely with the growth team to ensure lead quality and follow-up.
• Analytics and Reporting:
  • Use tools like Google Analytics, Google Ads, and other analytics platforms to track and measure campaign effectiveness.
  • Generate detailed performance reports and provide actionable insights to improve future campaigns.
  • Analyse customer behavior and market trends to inform performance marketing strategies.

Ideal Candidate should have:

• Bachelors/master’s degree in marketing, Business, or a related field.
  Proven experience (5+ years) in marketing, digital marketing, or a similar role with a focus on lead nurturing and conversion.
• Demonstrated leadership abilities with strong skills in team management and project oversight.
• Strong understanding of marketing methodologies, SEO, and conversion optimization.
• Excellent written and verbal communication skills.
  Ability to analyse data and derive actionable insights and lead marketing strategies.
• Proven experience with leading CRMs such HubSpot, Xpress Automations etc and solid understanding in implementing email nurturing campaigns.
  Experience with content management systems (CMS) and marketing automation platforms.
• Creative thinker with a passion for developing engaging content and effective conversion strategies.

• Bachelors/master’s degree in marketing, Business, or a related field.
• Proven experience (8+ years) in inbound marketing, digital marketing, or a similar role with a focus on lead nurturing and conversion.
• Demonstrated leadership abilities with strong skills in team management and project oversight.
• Strong understanding of Marketing methodologies, SEO, and conversion optimization.
• Excellent written and verbal communication skills.
• Ability to analyse data and derive actionable insights and lead Inbound marketing strategies.
• Proven experience with leading CRMs such HubSpot, Xpress Automations etc and solid understanding in implementing email nurturing campaigns.
• Experience with content management systems (CMS) and marketing automation platforms.
• Creative thinker with a passion for developing engaging content and effective conversion strategies.
• Proficiency in using marketing automation tools and platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

With our goal of becoming the “Most Preferred Workplace,” we are committed to fostering a people-oriented culture through the continuous development and refinement of our policies and procedures. Each day, we strive to enhance our environment by implementing and executing innovative ideas.

• Working Mode:  Work from Home (Mon – Fri)
• Growth: Overall professional and personal growth with defined paths, appraisals, and team virtual sessions like “Awaken” and private wellness sessions.
• Engagement programs: Annual offsite team retreat, Quarterly team hangouts, Monthly unplug session and many fun team building activities.
• Recognition Programs: Quarterly and Annual Reward and Recognition program, Long Service Awards
• Work Culture: Flexible working environment, Autonomy at work, Holiday , festival off) of your choice.
• Policies: People-oriented culture and policies like Domestic Violence Support, Birthday leave etc.
• Technical equipments: The employee will be provided fast Laptop, 22” monitor for ease of work, Headphone, Keyboard & Mouse.
• Industry leading software: The employee will be given access to all professional suites of Software to assist you to excel in your role such as Microsoft 365, Teams, SharePoint, Zoom, HubSpot CRM and others.

Excited? Feel this is for you?

Due to high number of applications only shortlisted candidates will be contacted.
We thank you in advance for your time and interest.